{"id":45835,"date":"2026-02-20T11:27:00","date_gmt":"2026-02-20T10:27:00","guid":{"rendered":"https:\/\/danwatch.dk\/bigs-ceo-was-elected-leader-of-the-year-in-denmark-now-she-is-in-conflict-with-employees-in-the-uk\/"},"modified":"2026-02-25T14:29:30","modified_gmt":"2026-02-25T13:29:30","slug":"bigs-ceo-was-elected-leader-of-the-year-in-denmark-now-she-is-in-conflict-with-employees-in-the-uk","status":"publish","type":"post","link":"https:\/\/danwatch.dk\/en\/bigs-ceo-was-elected-leader-of-the-year-in-denmark-now-she-is-in-conflict-with-employees-in-the-uk\/","title":{"rendered":"BIG’s CEO was elected Leader of the Year in Denmark. Now, she is in conflict with employees in the UK"},"content":{"rendered":"\n

Do you have information about BIG? You can contact us by email:\u00a0jgp@danwatch.dk\u00a0or use a encrypted service via this\u00a0link.<\/a><\/strong><\/em><\/p>\n\n\n\n

Last Tuesday, employees protested outside the Danish star architecture firm BIG\u2019s office in London together with their trade union in the UK. The protesters demanded that the company recognise their union, and shouted \u201cShame on BIG!\u201d<\/p>\n\n\n\n

The three letters stand for Bjarke Ingels Group. The firm is known for buildings in smooth concrete and glass in almost every conceivable shape and has offices around the world, from London to New York and Shanghai. In 2024, the practice had global revenue of more than one billion kroner, and in the UK BIG reported<\/a> a profit of more than \u00a32.2 million. That corresponds to just over 19 million kroner. <\/p>\n\n\n\n

During the demonstration, one of the top executives in Danish architecture came out of the office building in London. She held her phone up towards the protesters and filmed them as she walked around them. This is shown in several videos in Danwatch\u2019s possession.<\/p>\n\n\n\n

\n\t\n\t\t \n\n\t<\/presto-player>\n<\/figure>\t\t